The client isn’t always right — here’s how to keep the balance.

When it comes to product design, many founders enter the process with strong ideas, assumptions, and visual preferences.
They’ve imagined the product for months — sometimes years — and naturally, they want to shape every detail.

That’s completely fine — until this creative energy turns into control.
During design and validation, I often see founders start directing every step: deciding how each section should look, which colors to change, and what the “vibe” should be.

And that’s where progress starts slowing down.
Because when you hire an expert, you’re not hiring someone to simply execute your vision — you’re hiring someone to enhance it.

Why “delegate, don’t dictate” matters

Design isn’t about decoration. It’s about solving problems, guiding user behavior, and making business growth visible.
To achieve that, every decision — from color choice to layout — must be based on research, strategy, and user insights, not just personal taste.

When you trust your designer, you’re allowing expertise to do its job.
It doesn’t mean giving up control; it means focusing your energy on the bigger vision while letting your design partner handle how to get there.

Designer as a partner, not an executor

I always aim to work with my clients, not for them.
I see myself as a partner — someone who researches, questions, and builds solutions aligned with real goals.

Executors simply follow instructions.
Partners think about outcomes.

An executor will always be cheaper and easier to manage.
But a partner? A partner can transform your entire product.

Final thought

If you want to grow a digital product that looks good and performs even better, you need more than someone who “makes designs.”
You need someone who understands business logic, user psychology, and market context — and knows how to turn them into a visual system that works.